Saturday, October 8, 2011

Was It All About The Jobs?

http://today.msnbc.msn.com/id/44802008/ns/today-books/t/jobs-biography-i-wanted-my-kids-know-me/


I find this article disturbing and heartbreaking.  Being consumed and driven by your work comes with the territory for any respectable CEO of a major conglomerate, especially Apple, and attempting to balance work and family life is a task that most of us struggle with to some degree.  But authorizing your biography for your children so they can know you?  This move seems a tad pathetic and disingenuous to say the least.  If you really wanted your children to know you Steve, how 'bout sitting in front of your Ipad while in your hotel room and spending an hour or so Skyping in the evening catching up?  Why not use any number of Apple film making tools to leave a private, live action diary for the family?  Why not pen a personal journal for them in your own words, in your own hand that remains unpublished?  C'mon...are we really suppose to buy this?  Damn straight we are...that's the whole point, isn't it?  Steve's forthcoming authorized biography is number one on both Amazon and Barnes & Noble websites.  It's a shame really, for someone who professed to be a practicing Buddhist, it seems Jobs clearly glossed over one of the central tenants of the faith -- releasing selfhood or ego.  I suppose being an icon has its price, indeed.

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